Bingo Playing for Men

by Hollie Sanders

I recently came across an article by men for men that claims that the UK bingo market is continuing to alienate 50% of their market, i.e. males from playing bingo. I don’t know why he feels this way as there are still very many men who play bingo.

His bugbear seems to be that all advertising campaigns in the British marketplace are specifically geared towards women, but then again this UK male bingo guru seems to have a problem with many things including the fact that Foxy Bingo ever aligned themselves with Jordan and that they now align themselves with Jeremy Kyle.

The fact that online bingo targets only women is simply not true, Foxy is blatantly male, however the guru bemoans the fact that the new Foxy Bingo advert is chiefly made up of female followers of bingo, this might be true, but the research conducted in the industry scientifically tells bingo advertisers that this is the target market.

Stuart Hall of Betfred Bingo is male and Ladbrokes Bingo as with many online bingo sites is genuinely sexless. Yes there are some sites that target female traffic, but there are just as many that convey no affiliation whatsoever. Methinks that our bingo guru should perhaps rethink his approach before he starts to come across as a misogynistic female basher.