Everyone is Talking About the 888 Bingo Ladies

by Hollie Sanders

It seems that everyone is talking about 888 Ladies Bingo these days, what with their holding company increasing revenues by huge margins for the last quarter. Apparently it is virtually unheard of for such a new online bingo site to grow so quickly. But they obviously have worked out what just the right formula is for their success strategies and quite rightfully the online bingo site has taken the bingo world by storm.

The have an advertising campaign that fully supports just the kind of message they are trying to get across to their bingo playing clientele and they have even entered into a most unlikely partnership with the lipsticked face of Vic Reeves sensuously pouting in all of their media ads.

He is actually quite something to see, it certainly makes you think. The clever use of a man dressed as a woman in order to be able to play is one of the most dynamic ideas I have seen for some time now, almost as controversial as the Paddy Power Bingo advert that was pulled from the London underground as it was considered to be too offensive. Honestly I sometimes don’t know what gets into people, an eye catching advertising campaign like that could have really taken Paddy Power places.