Mirada Provides Digital TV Services for UK Bingo TV

Tagged as: Bingo Night Live, ITV Bingo | by Hollie Sanders

We have already reported on the latest free TV bingo game on ITV “Bingo Night Live” and the show has already taken off, with players joining in the game hand over fist. Behind the scenes though, Mirada Plc is the company that has provided the interactive digital TV bingo services for the show. Mirada in an interactive games and media group and the agreement it has with ITV encompasses technical production as well as operations for the Bingo Night Live show.

As we know, the show, Bingo Night Live is running on five nights of the week at midnight. The new Bingo TV deal is expected to increase Mirada’s B2B gambling business revenues significantly although they have not released any details regarding the financial aspects of the deal or the contract. The new business is already telling on shares of the company and their shares were already up by 3.5 percent. Mirada Plc is already expanding it operations and has recently opened its first office in Italy, they are looking to expand contracts into Europe.

Viewers of Bingo Night Live are able to register online at the ITV site and are also able to activate their bingo cards from there. I believe that one of the best parts of this TV bingo game is the fact that bingo cards are printable, so you can sit in front of the telly and dab the numbers yourself. This is one of the really fun aspects about this new bingo game.

Chief Executive Officer of Mirada, Jose Luis Vasquez, says that this “profitable new contract is continued evidence of the successful integration of YooMedia and Fresh.”