Probability Set to Provide UK Mobile Bingo

by Hollie Sanders

The mobile phone gambling service provider, Probability has announced that 2 million new mobile handsets throughout three UK network providers are to have pre-installed links to Ladyluck, including a mobile bingo service. This comes under an agreement between Probability and Hutchinson 3G. This will be installed in the form of an icon in the mobiles other applications or games section.

Not only will mobile phone users be able to click on the link to play mobile bingo, but there will be a whole range of integrated casino products available from the pre-installed link. The Chief Executive Officer of probability, Charles Cohen, has said that this us a huge deal for the company and two million hand-sets represents about half of the UK’s current customer base over the three networks. This exclusive opportunity will have the ability to convert a great number of customers from this feature that is already built into their mobile phone.

The first mobile phones to be installed with the Ladyluck Bingo and gaming link should be available in the UK marketplace by the second quarter of 2008 and the phones will be available to both new customers of the three networks as well as people who are upgrading already existent packages.