Spicy Online Bingo Site Set to Expand Into the Casino Market

by Hollie Sanders

It does not seem to be all that long ago when I remember that we reported the saucy lingerie and adult product chain Ann Summers Group which is owned by the millionaire Gold Brothers, took a leap of faith and decided to go online into the bingo market.

This has obviously paid off for them and they are now branch out into the full casino and gaming spectrum together with the assistance of the ever present St. Minver. The Ann Summers group has a chain of 134 stores that are situated within the UK and Ireland, and they have visitors to their website in excess of one million per month.

Whereas the Ann Summers online bingo site was marketed specifically at women, the casino gaming is to be marketed for all sexes, males, females and whatever else slips through the gaps. It is the wish of the group that they attract a demographically balanced clientele and this means in both the online casino and the online bingo games. It has been estimated that roughly 75% of online casino players are men and the main users of online bingo are women so the mix should create a nice balance for the Group.