Two Week Media Blitz

by Hollie Sanders

Get Minted will advertise their website to millions of Londoners for a two week blitz of media posters.

With an oversized GBP 1 million budget, the London area will be inundated with posters generally reserved for big-time Hollywood productions. Get Minted will post billboard type advertisements at railway stations throughout greater London to reach an estimated 17.6 million people.

This figure is found by the estimated number of commuters using the railways every day, and the phone booths that will also tout the posters as well.

The central London area is a work place for around 454,000 people, and most of them use the rail system. This stands to show that most of them will see one of these Get Minted advertisements at least 10 times within a two week period.

The main focus of Get Minted’s campaign will be the bingo games. There will even be ads posted near major bingo halls like Mecca and Gala. The controversial posting will bring more players online, but if you ask Vinnie Jones, it won’t hurt the bingo halls anyway.

The Monopoly slot machine is also a popular draw, with huge payouts on bonus lines as well as general wins. This campaign is the first of its kind, and comes quickly on the heels of the easing of restrictions by the UK government. It also comes along with the double taxation of bingo halls that will be continuing until an unclear end.

Get Minted’s Gloria Gonzales is hoping to bring her site millions of new players. She is willing to spend the millions of pounds to get them there too.