The Big N Bingo Game Advertising Campaign

September 5, 2007 · Tagged: Bingo

The provisions of the Gambling Act allow for several changes in gambling and bingo in the UK. One provision allows for the stakes to be rolled over by the operator. This means that bingo operators don’t have to pay out all of their stakes every game and can roll them over to future games.

Big N Bingo Game

This is the provision that is allowing for the Big N Bingo Game which will allow players to play for million pound pots at the bingo halls twice a week. The other provision in play here is the right to television advertising. The Bingo Association is taking advantage of each. It is not only preparing to offer the Big N Bingo Game but it is also introducing its ₤3.8 million advertising campaign which will be on television, magazines and in newspapers.

There will also be an online application for the game. Television advertising will take place on ITV1, channel four, five and on various digital channels and there will be bingo bus stops in Manchester and Glasgow where the jackpot amounts will be displayed on screens.

This is the first announced advertising campaign under the new law and it is for a game offered through links of more than five hundred bingo halls. The Bingo Association doesn’t own any bingo halls but sponsors the National Game and various regional games and the Big N Bingo Game will be an addition to these and is expected to rival the lottery in popularity. The Bingo Association is the first major organization to announce an advertising campaign under the new law and others are expected to follow.